Choose the Original - Choose Success!

Original technology pays off: That’s the core message of a new campaign supported by CECE and its member associations and companies. The campaign, in the beginning developed by VDMA, the German member association of CECE, makes obvious that it is in the very interest of every buyer to invest in original technology.

The campaign focuses on the advantages of original machines which on the one hand affirms customers who already took a purchase decision and on the other hand convinces potential buyers. The campaign logo, showing three interwoven Cs, stands for copyright, the protection of intellectual property. It also symbolizes a finger print representing the individual and distinctive character of an original.

The campaign is based on five main arguments for original machines and equipment: quality, innovation, efficiency, experience and safety. CECE and its members integrate the campaign logo and the slogan as well as the main arguments in their daily communication in order to spread the campaign on a broad scale.

CECE member companies are invited to use the campaign material for company-specific purposes.